מנדט מקובל מנהיגות advertising to bauer and greyser 1968 הטרדה מזמור דרשה
Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
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Slide file # 34-17Page An Experimental Study of Antecedents and Consequences of Pop-Up Ad Intrusiveness: A Study in Progress Dennis Galletta, University. - ppt download
UvA-DARE (Digital Academic Repository)
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
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Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications - Anthony Grimes, Philip J. Kitchen, 2007
consumer attitude towards mobile advertising and its impact - CASA